THE Irish Special Olympics began its first ever marketing message involving Bluetooth technology. Utilising BlueZone Media’s BlueZone service the Special Olympics games sent out mini websites to visitors mobile phones which provided information of all the games schedules and venues along with local attractions and information about the area.
 
The mini website containing some twenty five pages of information about the fixtures and venues in Limerick was pushed to Bluetooth enabled phones as the visitors to the games arrived into the venues. Visitors are prompted to turn on their Bluetooth as they arrive into the venues by the use of signage and the volunteers made the visitors aware too that there was information ready to be sent to them.

“The use of Bluetooth to transmit this sort of data makes it extremely portable for visitors. There’s no need to hold onto booklets as all the information that’s needed is contained within the mini website the visitor has just downloaded” said Kevin O’Connor of BlueZone Media. “It’s a new marketing tool and another way for the Irish Special Olympics to help get information to the visitors, and with less paper printed to deliver the same message makes this method environmentally friendly” O’Connor added.
 
Over five hundred visitors to the Special Olympics received the mini website to their mobile phone throughout the duration of the games making this one of the most successful marketing push campaigns for BlueZone in recent months. The Irish Special Olypics attracted over twenty thousand visitors to its opening ceremony where athletes from all over Ireland gathered in celebration of the games.
 
For more information about BlueZone Media visit www.bluezone.ie