Co. Cork, Ireland — 18 Jan. 2010

Rosanna Davison leads the way in promoting a vegan lifestyle to help save the planet.

Top model and former Miss Ireland and Miss World, Rosanna Davison has been appearing in a new Supreme Master Television ad campaign promoting a vegan lifestyle.

The ad campaign, which featured on TV3, buses and the Luas, is aimed at encouraging people to re-think their attitudes to the treatment of animals generally and to meat consumption in particular, with its detrimental effects on the world we live in.

‘A vegan diet is so much better for your health, for the environment generally and, as no animals are harmed, it’s cruelty free’ she explained.

‘Watching the effect meat production and meat consumption is having on the world around us in terms of cruelty, emissions and health issues, I was determined to totally cut out dairy, eggs and cheese and have a completely vegan diet. It’s going well so far and I feel great. I’ve loads of energy and just feel so much more invigorated as a result” she continued.

Rosanna went on to say that she had no hesitation in endorsing the ad campaign saying: ‘There comes a stage when you cannot sit on the fence and continue living a life that will have serious consequences for future generations. I am happy to play my part, however small. If we’re going to reverse the damage we’ve done to our health and the environment, we have to begin now’ Rosanna said.

Supreme Master Television, which broadcasts on Sky Channel 835, is dedicated to promoting issues which will create a better world and reduce humanity’s suffering where possible. Broadcasting globally to every continent on 14 satellite platforms, with shows in 40 different languages (with simultaneous multi-language subtitles in up to 26 languages), the station covers issues of importance on a global scale, from climate change to poverty, disaster relief to encouraging personal generosity. Non-commercial and run entirely by volunteers, Supreme Master Television encourages people to build ever wider global bridges of love, understanding, information and compassion on issues of mutual interest.

The station promotes a vegan diet as the fastest way to cool the planet, slow down global warming and influence climate change. The promoters wish to remind audiences that animal agriculture, a major source of water pollution and deforestation has become one of the biggest culprits in global warming. Furthermore as animal agriculture is a growing industry, this poses a real and present threat to the future of our planet.

They state that the Food and Agriculture Organization of the United Nations recently released a report showing that farmed animals are a top contributor to today’s serious environmental problems, including greenhouse gases. They point out that livestock create 36% of lethal methane gas globally and, through burning forest for pasture and growing soy feed for livestock, it is the largest contributor of lethal black carbon in Antarctica and possibly the Andes (methane and black carbon cause many times more warming than carbon dioxide).

As is evident in Copenhagen recently, many countries are saying we need to limit global average temperature increases to below 1.5 degrees centigrade. Supreme Master TV’s assertion is that, by going vegan, we can influence this rate of change quite dramatically.

As we have seen in Ireland over the last number of years, storms are becoming more severe, while temperatures are rising around the world, with several deaths as a result. Ice caps are melting and our environment is changing rapidly with this climate change.

We’re getting more and more ‘green’ conscious - recycling goods, buying energy-saving light bulbs and fuel-efficient hybrid cars. But most people are neglecting one of the most important steps toward stopping global warming: adopting a vegetarian diet.

What we eat has a huge impact on the environment—and changing our diet can make a difference. Almost 70 percent of all agricultural land worldwide is given over to livestock production, while 33 percent of the Earth’s arable land surface is used for growing crops to feed to animals. And that number is expected to increase with the global livestock sector growing faster than any other agricultural subsector. That’s because in almost every region of the world, consumption of animal products is on the rise and this has serious implications for the rates of obesity, diabetes, heart disease and other diet-related illnesses in humans.

Research has shown that eliminating or reducing meat and other animal products can have very positive effects on health. Participants can expect to experience improvements in their weight, blood pressure and cholesterol levels after making healthy dietary changes, and they are encouraged to stick with the new vegan diet because, it is expected, they will enjoy the foods and generally feel better than previously.

Studies have shown that people who follow a plant-based diet are slimmer and have less risk of chronic, diet-related diseases than people on high-fat, meat-based diets. In fact, Ireland could begin to reverse its diabetes and obesity rates by turning to a high-fibre, low-fat vegetarian diet consisting primarily of vegetables and fruits, whole grains, and beans, lentils and peas. A meatless diet can also lead to lower cholesterol, lower blood pressure and increased energy in most people.

Under the patronage of Supreme Master Ching Hai, a world-renowned humanitarian, respected spiritual teacher and accomplished artist, Supreme Master Television features programs that support a modern lifestyle that is green, healthy and compassionate. From its live broadcasts of peace-building events, to interviews with presidents, celebrities and the extraordinary peace wishes of ordinary people, to its on-going humanitarian relief activities, the station and its volunteers have reached out to millions of people worldwide, making a worthwhile contribution to people’s lives.

See www.suprememastertv.com for the list of humanitarian activities worldwide.

Issued on behalf of Supreme Master TV by:

Mary Hopkins

Hopkins Communications

00 353 21 4272200; 00 353 87 2540804

www.hopkinscommunications.ie